Although denim clothing has recently seen a huge increase in sales, particularly in the designer clothing industry, denim has actually been around for centuries.
Denim, and jeans in particular, were not originally designed as a fashionable item. They are first referred to in history books in the 18th century. At this time in history, denim cloth was being worn over clothing in manual jobs which included slavery on tea, cotton and sugar plantations, with the aim of protecting the clothing underneath. Hard-wearing jeans were also worn throughout the west coast of America during the 19th century by miners who needed durable work clothing. It was around this time that Levi's Jeans were established, as a work wear supplier and not as a designer clothing label.
It wasn't until much later in the 20th century that denim, and jeans, became a fashion item. During the 1930's hit movies which featured cowboys were sweeping through America and the screen heroes of the day were of course wearing jeans. This was the time when people started to buy jeans as a fashion item, ultimately trying to look like their heroes. Unfortunately the success of jeans as a fashion item was short lived as the war came along and not only halted manufacturer, but severely affected the purchasing power of individuals too. After the war, in the 1950s jeans saw a revival and the younger generation grabbed them as their fashion accessory of choice, craving new styles.
Today there are numerous brands of jeans from superstore to high-street to designer. Within the designer jeans realm are a number of brands which have continued to develop the fashion element of jeans for years. Amongst the designer clothing brands are Police 883. Police 883 exploded into the fashion arena in the 1980s with sunglasses to begin with, but following huge success they later introduced a clothing range amongst other accessories and luxury items. Their latest range of clothing includes a number of designer jean styles which achieve just what every fashion conscious buyer wants - a look that stands apart from the crowd.
The Police 883 jeans are given numbers to differentiate them from each other. Each number indicates their unique style which could incorporate embellishments, crisp cuts, quirky pocket detailing or which wash the denim has received. Take the Police 580 designer jeans as an example. These jeans come in a vintage light blue wash and incorporate a very unusual waistband. In fact the designers at Police 883 have managed to fuse three waistbands into these iconic jeans to bring a totally layered look into the world of fashion. For further designer detailing, the designers have sewn belt loops at precarious angles and offset pockets.
Competing for market share with Police 883 in the designer jeans arena are Duck and Cover, Henleys, Firetrap and Jack Jones to name just a few. In a fairly saturated market, these designer brands must continue to re-think the styling of jeans to provide highly sought after fashion items that will continue to grow their brands.
Were Just mad about designer clothing and the constant stream of stunning pieces released each season by designer brands such as Police Jeans.
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